“If a game doesn’t do well, you’ve spent three, four, or five months working on this thing and essentially nothing. “If a game does well, then there’s potential to earn a lot,” he says. Kieft says it takes months of full-time work to make a decent Roblox game. Like film directors, they stick at a single idea for months or years at a stretch, chipping away at problems and paying attention to detail. Successful game makers are pretty much the opposite of impulsive. I learn how to print “Hello World!” and my entrepreneurial ardour cools. Before reading the first paragraph I contemplate chucking in my job and becoming a Roblox developer. I look it up, and download the PDF manual. Roblox games are written in the Lua programming language. I am just so familiar with the platform that it would be silly to try something else.” I have been playing from 2009 and I’ve been developing from 2014. To be precise, he makes Roblox games, and only Roblox games. Kieft is 23, lives in Wellington in a share house with two other guys, and makes games. A few of the user-made characters on the Roblox platform (Image: Roblox/supplied) “Why do you think that is?” he asks me, turning the tables in the first interview he’s ever done. My theory is that Roblox looks crap on purpose. I explain that at JB, the hand-written prices and shops with crap all over the place are part of the magic formula. I make the comparison to Kieft and with what seems to be typical curiosity, he wants to know more. Roblox is the JB-HiFi of the gaming world. We are talking about what makes a good game in Roblox and why the whole thing is so popular. This is a universe with no barriers to entry, and like all such universes, it’s messy as hell. Anyone with access to a computer or a smartphone can play Roblox.
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